History

History

History
1900

  • “Woo Leung Lee” Bullion Trade business was founded in Chaozhou, China

1960

  • Founder Mr Woo Chi Wing established Woo Leung Lee
    Jewellery Co., Ltd. In Hong Kong, which was the first Chinese company to acquire the general agent for Italy’s biggest jewellery brand UNO-A-ERRE in Asia-Pacific.
  • Business nature: Italian gold jewellery wholesaling

1968

  • Launch of the first Flagship Retail Outlet
  • Business nature: Jewellery wholesaling and retailing

1980

  • A retail chain specializing in top-tier designer Jewellery  (7 branches located at 5 stars hotels and shopping arcades)
  • Business nature: A vertical integration ranging from jewellery production, wholesaling of Italian jewellery and raw materials to retail chain management

1992

  • Diversification and expansion of business:
    • Start developing jewellery distribution network in mainland China
    • Region covered: Southern China, South East Asia, Japan
  • Business nature: Italian jewellery wholesaling
  • Regional Office Locations:
    • Hong Kong
    • Shenzhen

1996

  • Further expansion of business:
    • Record-breaking sales performance in Italian jewellery wholesaling
    • Regional Office Locations:
      • Hong Kong
      • Shenzhen

1997

  • Mr Michael Woo Kim Kong became Managing Director of Woo Leung Lee Jewellery Co., Ltd.
  • Business Nature: Italian jewellery wholesaling and international distribution

1998-2000

  • Inauguration of the Greater China / Asia Pacific headquarter in Hong Kong. Featuring state-of-the-art computerized systems and renovative wholesale distribution center. Achieved double digit annual sales growth consecutively for past 5 years.
  • Started asset acquisitions in Thailand

2001

  • Launch of online trading platform
  • Business nature: Italian jewellery wholesaling, international distribution, e-commerce and logistic
  • Regional Office Locations:
    • Hong Kong
    • Shenzhen

2004

  • Establishment of International Brand Center (IBC)

2012

  • Started asset acquisitions in North America

2016

  • Establishment of Woo Leung Lee Group (Holdings) Ltd., scope of business include global real estate project, distribution of jewellery products, charity organization, asset management, innovative hi-technology business and distribution of luxury goods.