Perseverance for Continuous Improvement
During its decades of evolution, our company has achieved remarkable developments in jewellery distribution – a wealth of wholesaling expertise, real estate, investment and brand management, a broad network of business partnership, and an ever more sophisticated corporate structure.
Growth based on Diversification and Expansion
Our pursuit for excellence is the motivating force that drives our company to grow. By diversifying our product and service range, and by expanding into different geographic locations, we have successfully positioned ourselves in the area of the Greater China and Global. From wholesaling of Italian jewelry in 1960, to the launch of retail chain in 1980, and the engagement in international branded jewellery distribution. Starting from 2013, we engaged in real estate investment and other wide range of investment projects. Furthermore, in order to contribute to society, we had set up charity organization such as Hong Kong Faith and Love Foundation Ltd. and World Care Charity Foundation Ltd. (family charity foundation) to promote character education and help the needy at all levels of society.
Looking Ahead
As the fifth generation leading figure of a company having such distinct tradition and values, I am blessed with a solid foundation of field-related expertise, proven market intelligence, organizational resources, and the most important of all, our company’s goodwill. These, together with our valuable human asset – our teams of highly motivated professionals, form the base of continuous growth. On the other hand, the idea of International Brand Center (IBC) is to fulfill our passion for fine jewellery. IBC as an extension of Woo Leung Lee Jewellery Co., Ltd. trades not only jewellery , but exquisite designs with impeccable quality.
With strong growth in global real estate and other kind of investment, such as innovation hi-technology business.
Armed with the these new divisions, we aim to achieve stronger growth in the years ahead by exploring new market opportunities and product sources so as to further expand as a truly international entity.
Michael Woo
Group Chairman